“Spices emerge as $18 billion industry by 2020” [source]
The numbers are growing, but are they adopting a solution to streamline their process?
Most of the emerging spice manufacturing companies still lack in the adoption of technology & digitization and are unable to give an edge to the business.
And, when it comes to field sales operations, most of the organizations are still facing challenges in optimizing and streamlining the process of raw material collection, processing and distribution of orders, tracking and much more.
In this competitive world, they are still
- Relying on paper and pen to keep track of field sales executives
- Facing difficulties in maintaining attendance of on-ground team
- Facing difficulties to visualize the pending orders
- Find it challenging to connect with the field representatives in real-time
- Not capable enough to keep the record of previous sales and customers
So, What They Can Do To Restructure The Field Sales Operations?
Opting for the Sales Force Automation System can be a solution.
Sales Force Automation: Quick Summary
Sales force Automation automates various field activities involved in the sales process making it more intelligent, efficient and error-free.
It tracks the sales representative’s activities, manages the various aspects of the team on the ground and uses that information to drive efficiencies in the sales process.
Sales Force Automation For Spices Industry: Streamlining The Field-Sales Operations
With Sales force automation system, Spice Manufacturers can reduce the risk of time wasted on manual operations and can focus more on core competencies and overall management.
Let’s zero down some of the important benefits.
Tracks The Field-Sales Executive In Real-Time
With, Sales Force Automation solution manufacturers can track every field sales executives in real-time to ensure that everyone is at their job site, for greater accountability and maximum efficiency.
Sales Force Automation even comes with attendance tracking and leave management solution which simplifies the work-flow and increases employee productivity.
With mobile-attendance registration, Spice manufacturers can
- Download the data and location information to validate the time and start location of the sales executives.
- Manage leave and reassign the pending tasks
- Have an optimized report of the time spent on the field
Sales Force Automation system also provides Google cloud Messaging [GCM] that enables managers to send customized alerts [E.g.: Go to store xyz at 2:00pm] to ease the communication process. This avoids calling every field executives every now and then to assign the next task.
Optimizes The Route To Boost Efficiency
In field sales, one of the toughest things is to plan the sales route in order to maximize productivity for the entire day. The frustrating situation arises when there is much time wasted in moving from one place to another, not finding the right way, repeating routes to meet new customers, not reaching the customers on time etc. especially if the customers are located in rural area.
To avoid this, Sales force automation can help to plan the end-to-end route based on the geo-location of the customers. With this,
- The complete route with a geographical map and customer location is showcased to each field force as per their day-to-day activities.
- Even prior scheduling of the monthly tours and holiday planning can be done through a calendar-based route plan.
- In case of last minute changes, new routes can be added and assigned to the sales individual; the back office does the entire route planning and updates it depending on the situation.
This reduces mileage, maximizes the call per day and helps every field executive to meet the targets for the better workday.
Manages Direct Store Delivery Operation
Sales Force Automation software comes with the van sales management which means delivering product from the spices manufacturer directly to the supermarket/store without any third-party distribution center.
Van Sales Automation enables sales executive to:
- Generate the invoice, spontaneously
- Auto-update the inventory upon selling of products in the van
- Scan the barcode and apply promotions & discounts.
Moreover, spice manufacturer can even track the van in real-time based on the geographical location which enables a high level of control and visibility over delivery and sales process using a single mobile device.
SFA even have the capabilities to manage the data in full offline connectivity; when sales professional arrives in the internet zone, data gets uploaded on the server.
Handles The Orders Effectively
With the help of Sales Force Automation, spice manufacturers can keep a close eye on current inventory making sure to fulfill orders as per the demand.
It can manage sales and delivery cycle right from receiving orders to successful delivery and help sales executives to efficiently represent the product features to customers.
It enables the spice manufacturers to keep a track on which payments have been received, which orders are yet processing payment, how much revenue is expected based on current orders, and what could be the potential sales number based on trends.
Moreover, on the spot invoice can be generated by Bluetooth enabled printer based on the orders and special discounts. It tracks and generates the automatic reminders of the outstanding account with an intention to shorten the payment cycle. This results in eliminating billing errors and increased accuracy and efficiency.
Provides Reports In A Single Click
Leveraging the potential of Business Intelligence and Analytics, sales force automation solution can showcase visually appealing reports and dashboards to get the most authentic and in-depth information.
Sales Force Automation also provides real-time information to the sales team and managers with informative analytical reports, matrix reports, order summary reports, performance reports, and detailed order reports on interactive dashboards.
With the help of these reports, it is easy for the spice manufacturers to set the targets and measure the KPI of field sales executives.
Integrated business intelligence tools can help to take strategic decisions and fosters real-time customer data management.
Additional Benefits: How SFA Can Increase Efficiency In Spice Industry?
- Surveys and Feedback from the customers helps to improve the process and enables to stay updated with the latest market trends
- Competitive advantage in terms of cost, revenue and market share
- Proper records can help to track down the customers easily
- Sales forecast can be done accurately with the help of sales data
- The competitive analysis allows the companies to track the competitor activities which makes it easy to spot trends and opportunities
- Showcasing new products and marketing planogram to the customer helps to generate more sales
Briefing it up
Truly, SFA is the backbone for Spice Manufacturers!
It can streamline the workflow, improve the work-productivity and ultimately help to generate more sales.
If you want to increase the ROI of your business, then it is always recommended to use Sales Force Automation solution.
Are you looking for the customized sales force automation solution for your company? Connect with us today to know more about it.
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