Electronic Commerce (E-Commerce) and Sales Force Automation (SFA) – talk of these two technology stalwarts and enterprises raise their ears and eyes to focus on them. Two extremely popular, flexible, scalable and in-demand arenas in today’s fast paced technology globe, these two solutions have been much more than accepted by enterprises and are now an integral part of businesses and their success stories.
E-Commerce has become relevant and significant like never before, replicating business over the Internet starting from retail websites to basic business to business websites to further innovative concepts, each day. With novel frameworks, architecture, tools and devices making their presence felt continuously, E-Commerce is a booming technology now.
Sales Force Automation, a solution fit for sales workforce across departments, comes out as a successful software making procedures improved, trustworthy and productive. With shortened sales cycles and enhanced client satisfaction, SFA carries the accountability of concluding sales deals, cycle time minimizations and faster ROI. A comprehensive SFA tool proves to be a potent tool to invest in to comprehend ample advantages with least organizational efforts.
And then, think of these two powerhouses of technological talent getting together. What an ideal scenario it would be! But, is that possible? How do they collaborate? Will they be able to synchronize with each other? These are few of the many questions that come to our mind. But proven statistics, time and again, have show the blend of these two technologies to be true and successful.
Sales Force Automation And E-Commerce – Blending Together
E-Commerce has turned out to be a vital ingredient for all B2B and B2C companies. And, for E-Commerce activities to be popular and successful, it is essential to have a common platform that integrates all technological solutions being implemented in the organization. Instead of having disparate systems, productivity and proficiency can be achieved with a seamless flow of information between these systems and two-way communications and secure data flow. A robust Sales force automation system would be capable of providing faultless integration with other business specific applications and would provide an integrated set up for all top E-Commerce websites and portals.
With this dual integration, B2B and B2C websites and applications, which are a part of E-Commerce solutions, can be tightly integrated with Sales force automation software. In scenarios, where these systems are not integrated, there has a lot of manual intervention in between systems, to transfer information from one system to another and thereby, share important and vital information. Not only sales force automation, this integration targets all types of solutions which are prevailing in the organization, be it their CRM solution, finance solution or any other. With various models of integration like SOAP-based integration, REST-based integration etc., a merger of E-Commerce with other useful systems such as an SFA system is quite viable, full proof and secure.
Visible Benefits Of E-Commerce + SFA Together
- Provides a firm foundation for building the synergy between both the systems, in a seamless manner
- Positives from both the systems, bringing along a good synergy and leaving behind negatives of each
- SFA solution can weave easily into E-Commerce applications and help broaden business processes, by integration solutions and enhance business agility and productivity
- Provides a highly personalized and pleasant shopping experience to clients, irrespective of location or distribution channel
- Assists in rapidly creating unique mobile and web based experiences to help your brand excel in quality and acceptance
- Increases business management capabilities and provides the right data at the right time to the right people
Integration Of E-Commerce And SFA – A Boon To Distributors
Distributors, in any business, have now realized the importance of E-Commerce applications in order to boom their business, increase their online market in terms of client engagements and make their websites more alluring and quality rich. SFA, has anyways, been a part and parcel of distributor channels. And hence, this is the right forum where a merger of the two technology stalwarts can provide an affirmative and profitable output, assuring a seamless back office management with other third party systems like inventory management, finance and accounts and so on. With the right mixture of both, this surely would give out a flexible, comprehensive and wholesome distribution suite to the distributors and that is what they look forward to.
ZooM – an effective and efficient Mobile SFA solution has been implemented by various Fortune 500 companies and has proved its mettle with its attractive and quality rich features.
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