Sales Force Automation in Logistics. Beyond Indispensable

Logistics, it goes without saying is the backbone of a Sales Force Automation system. Sales, Marketing and CRM take charge of obtaining leads, offering quotations, executing the orders and the most important of all; maintaining the relations with the clients. The very thin line between SFA and CRM gets erased today and the comprehensive solutions that are offered make these systems an indispensable part of an organization’s success.


Logistics deals with the co-ordination, synchronization and the transport of raw material and finished goods in between locations of the organizations as also the final Points of Sales. A general logistics workflow incorporated into SFA means taking care of various aspects and special resources handled; both physical and abstract.

SFA for Logistics

Consumables like food, materials, animals, equipment and liquids, are the physical items to be handled by a Sales Force Automation system through close synchronization with abstract items, like time and information. Integrating all this information into a single flow means a good tuning of material handling, production, packaging, inventory, transportation, warehousing, and certainly security.


Sales Force Automation in Logistics, Specialized and Customized


A Sales Force Automation System needs to think beyond the usual organization needs and get deeper into specialized disciplines like hospitals, hotels or even the armed forces especially when it comes to SFA for Logistics.


For example, in military science, logistics engineering is concerned with maintaining an army supply lines while disrupting those of the enemy, since an armed force without resources and their transportation in place is defenseless. An ingenious SFA keeps all these demands of a challenging terrain and the underlying risks in consideration while rolling out the implementations. Combined with applications of Business Intelligence and Analytics, the Logistics integrated into this specialized SFA integrate contingency plans too. Predictive Analysis can be of great help in deciding how and when to move resources to the places they are needed.


Logistics Management in SFA


Logistics management is the part of supply chain management that plans, implements, and controls the storage and flow of goods and services between the point of origin and the point of consumption passing through various intermediate points in order to satisfy the demands of the market. A comprehensive SFA for logistics models, analyzes, visualizes, and optimizes the delicate balance between the demand and supply. Logistics within SFA takes care of both inbound and outbound logistics to keep up the concept of true automation.


Sales Force Automation for Inbound logistics concentrates on purchasing and arranging the inbound movement of materials, parts, and/or finished inventory from suppliers to manufacturing or assembly plants, warehouses, or retail stores. While the SFA for Outbound is concerned with the storage and movement of the final product and the related information flows from the end of the production line to the end user.


A good SFA integrates the following into its capabilities to have and exhaustive Logistics solution in place.


  • Procurement Logistics
  • Distribution Logistics
  • After-sales Logistics
  • Disposal Logistics
  • Reverse Logistics
  • Green Logistics
  • Global Logistics
  • Domestic Logistics
  • Asset Control Logistics
  • Point of Sales Material Logistics
  • Emergency Logistics
  • Production Logistics


In a Nutshell


An all-inclusive Sales Force Automation in Logistics helps in conducting day to day activities of an organization. It helps in putting in place systematic and hassle free work flows, proving beneficial for day to day activities of an organization.


  • Material Handling
  • Production
  • Packaging
  • Inventory
  • Transportation
  • Warehousing
  • Security


A well designed SFA with customized Logistics in place catering to enterprises of all sizes to integrate operations meaningfully to increase speed and efficiency assuring a quick RoI. Add to it the insight into modern day technologies like Enterprise Mobility, BI and Big Data delivers a very purposeful Sales Force Automation in Logistics for organizations.


ZooM, the Mobile Sales Force Automation Software from SPEC INDIA boasts of very competent Reports & Dashboards coupled with intelligent Analytics. Zoom mobilizes and automates the activities of the sales force, customer executives and the field representatives, synchronizing them with the back office. The end result is a complete end-to-end field force automation application focusing on integrating the planning and execution of field staff activities along with the availability of business critical information right on time.


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