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Is Field Force Automation In Pharma Industry The Key Mantra To Success? A Factual Success Story From CEO’s Desk

One of the most happening industries around the globe today – the pharmaceutical industry is up and running 24 x 7, because of the specialized task force that executes the business. Be it medical representatives, medical practitioners, hospitals, retail pharmacies and much more. Running a pharma company successfully since over a decade now as the CEO has compelled me to analyze and study the market scenario and adapt a novel technological solution that is adept at managing and monitoring the spread-out sales force, in order to garner optimum productivity and profitability. The organizational objective of delivering enhanced and value-added services had been propelling me to implement a solution that would, my own way, move towards globalization and help me elevate the entire organizational standard, so as to compete healthily with the peers at the top. There was a time I always desired for a global solution for Enterprise Mobile Field Sales Force Automation System that could help me take extreme care of all these parameters and give me a sigh of relief in terms of systematizing organizational sales force activities. I could witness enterprises moving towards failure without SFA. And that is where I took the most appropriate decision of implementing a Field Force Automation & Tracking Application – the precise key to automate and facilitate the entire sales procedure, automatically handling a multitude of tasks, jobs, and phases, providing support to customers as well as employees.

When I contemplate the prime motives why I desired this solution, the basic facts that come to my mind are lead management, order processing, contact management, information sharing, inventory management, sales forecasting, and automation of customary sales activities and data integration/interfaces with other back office applications. Upholding consistency of processes among adaptability in workflows by getting the global operations under a compatible environment to maintain a common objective was another major vital area while implementing a complete and extensive Sales Force Automation solution.

Field Force Automation & Tracking Application

Proven statistics offer confirmed results about the success of van sales tracking applications and that how indispensable they are to the enterprise’s success story. Of course, with more and more technological advancements, there are all the more IT partners offering this solution. And, the toughest job lies in choosing the right IT partner for your services and solutions. If done rightly, it could work wonders for you. Luckily, I got the best one in the lot.

How Did Field Force Automation & Tracking Application Fulfil Enterprise Needs?

The moment my management chose this particular comprehensive SFA solution, the major focus was to avail a highly secure and efficient technical architecture which would automate 3/4th of my organizational activities with full on backend support and take care of management of master data information, field sales activities and data synchronization with the back office. Functionalities like Warehouse & Inventory, Sales & Distribution Management, Order Management, and Financial Application would be a part of the back office portal.

Certain Features That The Solution Showcased Were:

  • Downloading master data into the mobile client app with the help of web services
  • Implementation of field sales activities
  • Upload interface for updating transactions into the back office
  • Synchronization of data with existing ERP modules with the use of staging database

After such a lot of thought process, I had selected the above solution and was happy doing so, since it fulfilled the enterprise needs to its optimum ensuring a high sense of satisfaction. There have certain sharp and eye striking benefits that I feel proud to showcase:

  • About 50% quicker RoI through better-quality and value of the sales force
  • Improved order booking by  about 30%
  • Drop in sales planning time by almost 50%
  • Simple and fast scheduling & sales report generation
  • Consolidated tracking of customer information
  • Augmented field sales activities and sales forecasting
  • Competence & cost-effectiveness enhancement
  • Promotions management for sales teams
  • Application security & user authentication

Lead management was a crucial area that needed automation and this wonderful solution was every bit useful in doing so. Starting from a generation of leads, netting customer analyses to categorization – progression – dissemination and communicating with the leads – this all-inclusive Lead Management solution has it all.

As I end my success story with an SFA solution, I would like to re-iterate the satisfaction of implementing this comprehensive solution and more so, the professionalism showcased by our IT partner, for easing down my concerns and offering the best of service and solution both. This is a sure shot recommendation for enterprises who want their business to grow, success, flourish and prosper.

ZooM is SPEC INDIA’s flagship Field Force Automation & Tracking Application, designed with attractive offering models to suit small, medium and large enterprises, with a dedicated focus on mobilization and automation of routine activities of the sales force, customer executives and field representatives who are on the move. This feature Van Sales Tracking Application has been developed exclusively to connect the mobile field force with the corporate back office ensuring a real-time, seamless and comprehensive information flow between the two. It handles end-to-end field sales force automation workflows showcasing the synergetic integration between planning and execution of sales force activities with the real-time availability of business-critical information.

Visit www.mobilesalesforceautomation.net and Request a FREE DEMO to know more about this solution.

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