As Fast as You Can with Field Force Automation for FMCG

Field Force Management Software transforms the workflows across departments and entities in various enterprises to deliver productivity, efficiency and synchronization. SFA is responsible for assured and quick RoIs with its shortened sales cycles and improved customer engagement.


Moving at a pace to match up the changes in technology, SFA turns in to Mobile SFA, offering contemporary, comprehensive and extensive solutions with the much required flexibility and affordability. With quicker communications around the clock, SFA puts critical information on the fingertips of those concerned, assuring a visibility down the sales pipeline like never before. It emerges as a comprehensive solution catering to various requirements of enterprises blended in into an exhaustive workflow.

SFA, Combining Contemporary Techniques


An all-inclusive SFA puts data and analytics to use judiciously, increasing efficiencies of the Sales, Marketing & Service teams, maintaining appropriate communications with the Customers to ensure superlative User Experiences for all the stakeholders in the system. It is a perfect answer to a variety of requirements.

SFA Integrating the Most Required

SFA Integration

Sales Force Automation to Empower FMCG

Sales force automation finds its applications in varied and diverse industries and domains. With modernization touching every possible field one can think of, specialized FMCG sales force automation software are making their mark for the Fast Moving Consumer Goods industry, lending a helping hand for improvised performances.

A specialized SFA for the Fast Moving Consumer Goods sector is but a natural progression of this niche system. FMCG faces its own unique set of challenges which are successfully catered to by a robust sales force automation software.

The FMCG Challenges

  • FMCGs are spread over large geographies
  • They are widely spread out as regards networks & infrastructure
  • Putting a well-managed supply chain in place is a huge issue to combat
  • Sales is carried out through a large network of retailers, which could be large stores or smaller ones
  • Assuring RoIs across the shelf spaces is a very intricate process
  • Predicting accurate demands to arrange for supply requires a lot of information to support the decisions
  • Managing & supervising a huge field force is another big challenge

SFA Offerings Combating the Challenges for FMCG

Field force automation software sets out to make work and workflows easier to follow and tightly coupled with each other to increase the productivity of the sales teams to deliver a satisfying experience to the FMCG consumers.

  • Efficient Supply Logistics with accurate information about stocks & demands
  • Prompting for enticing and engaging displays across stores & shelves
  • Keeping the enterprise informed about the Competitors & their strategies
  • Optimizing the use of a sales person by increasing their efficiencies
  • Keeping the sales force well connected with the back office, supervisors & each other
  • Bringing in the contemporary techniques like Mobility, Cloud & IoT for improved performances

A prudent Field force automation for FMCG speeds up critical workflows keeping them tightly coupled with each other.

Efficient Handling of Workflows through SFA for FMCG

FMCG Workflow Management

Features of Field Force Automation for FMCG

A special SFA for FMCG offers core features of a standard SFA along with some niche features to suit the FMCG industry.

  • Powered by mobility
  • Offer product profiling & entity profiling
  • Order Management from lead to delivery
  • Integrated reminders for follow-ups
  • Ability to track payment Status
  • Stock management integration
  • Daily tasks scheduling for the sales force
  • Track location of sales force & monitor their movements
  • Ensure secure communication & data privacy
  • Generate RoI based reports & intuitive dashboards
  • Integration with existing systems

SFA systems for FMCG also offer appropriate and useful answers to any questions the sales force teams could have, increasing their abilities to perform.

Answering the Questions for the Field Force

QA for SFA

SPEC INDIA Delivering a Comprehensive SFA for the Fragrance Industry

ZOOMA mature field force management software built using the best practices of field sales force; ZooM is a well appreciated Enterprise Mobile solution for Field Sales Automation for major industries like FMCG, Healthcare, Food & Beverages, Pharmaceutical & Manufacturing. It is implemented for leading fortune 100 clients across the globe by SPEC INDIA.

The SPEC INDIA client who is a very well-known brand in incense sticks caters to a large consumer base across India. The widespread geography to cater to, the multiple distributors and a large number of stores led to the client deciding to implement ZooM from SPEC INDIA across the organization.

      The Expectations from ZooM

        An Indispensable Tool for the Sales Force

        • Empowering the field force with anywhere, anytime access to the enterprise solution
        • Facilitate better decision-making, eliminate redundant activities and improve productivity
        • Enable sales force to execute their KPIs intelligently with the help of automation to help senior
        • Improve face-to-face selling time

        Provide Critical Insights to Supervisors

        • Enhance level wise focus and ensure timely achievement of targets across the level of field sales force
        • Keep the supervisors continuously informed about each sales force personnel and the performances versus the organizational goals

        Improve Customer Satisfaction

        • Fulfill orders in real time, boost win rate and grow revenue
        • Enhance customer satisfaction
        • New market developments and enhancing current client base

      The ZooM Rollout

      • The solution is implemented across 250+ of field sales executives across India
      • Integration of transactional data and master data sync with Microsoft Dynamics Ax was successfully carried out
      • Android application integration for sales executives mainly to perform daily field sales activities

      ZooM Empowering the Field Force

      ZOOM Field Force

      • Web application interface for the sales managers for monitoring their day to day activities

      ZooM Facilitating the Back-office

      ZOOM for Back office

      The Benefits of ZooM for the Client

      • Up to date field information and market visibility with various tracking in real time to near real time from across the regions
      • Low risk on transactional data theft with mobile device management utility
      • Support for online/offline mode
      • Up to date sync with back office and effective order management and linking it with stock positions
      • Improved efficiency and effectiveness of field sales team by 30%
      • Reduced sales cycle time and increase in customer touch base by more than 40%
      • Online management dashboards to evaluate field activities, orders pipeline, sales, addition of new prospects and more
      • Increase in effectiveness of sales planning strategies
      • Better management of promotions
      • Increased profitability and faster RoIs

On a Parting Note

Contemporary Field Force Automation Systems deliver practical solutions for the very dynamic FMCG industry. Along with connecting mobile sales force to the back office, it also successfully delivers business critical information on time for better performances.

Visit & Request A FREE DEMO To Know our Solution Better

(Visited 373 times, 1 visits today)